FEICA position EU COM Initiative of Substantiating Green Claims.pdf
The legislative proposal on substantiating green claims aims at reducing ‘greenwashing’ (companies giving a false or misleading impression of their environmental impact). Currently there are more than 200 environmental labels active in the EU, and more than 450 active worldwide. The Circular Economy Action Plan outlined that the Commission will ‘propose that companies substantiate their environmental claims using Product and Organisation Environmental Footprint (PEF/OEF) methods’. This paper defines the FEICA position in the context of the EU Commission initiative of substantiating green claims.
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